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CASE STUDY
JP Construction
BRANDING & WEB DESIGNED IN TENNESSEE,
​FOR SMALL BUSINESSES EVERYWHERE.
PROJECT BACKGROUND
Our brand specialists worked closely with JP Construction to create a stunning new brand identity. We helped JP Construction develop a new logo design, website, and overall branding strategy, resulting in a cohesive and professional brand that accurately represents the company's message.
HOW WE HELPED
Our process is straightforward and effective. We began with thorough research and analysis, identifying key insights and opportunities for the brand. From there, we developed concepts and refined them through continuous collaboration with JP Construction's owner. Finally, we delivered a comprehensive suite of designs that can be applied seamlessly across all brand touchpoints.
"Gwen will always be my Go-to designer for all of my graphics design needs. I approached her because I was in need of a business logo and a website. Gwen's ability to take a short conversation between the two of us and turn it into a creative and informative website was remarkable and exactly what I needed. She was very enjoyable to work with and she makes the process easy and enjoyable. I recommend Gwen to anyone in need of a graphic design professional.
- Jim Philippi, JP Construction (Mt. Juliet, TN)
BRAND DEVELOPMENT
Our design process for JP Construction's logo was a collaborative effort, working closely with their team to ensure the best possible outcome. We started with a series of concept sketches, exploring different design directions and typography options. From there, we narrowed down our options, refining and tweaking the logo until it was just right. Throughout the process, we took care to maintain a consistent aesthetic, while keeping the brand's values in mind at all times.